Average
movie ticket prices have gone up.
·
3D
and iMax are more expensive and have pushed average prices up.
·
A
lot of success for 3D films recently.
·
In
2013, average ticket prices hit an all-time high.
The
future for film has already been written
·
It
is now possible to make films at a low cost.
·
Competition
for audiences is fragmented (broken up) over multiple platforms e.g. games,
online, TV.
·
The
film industry has changed due to changes in audience behaviour.
·
The
growth of social media has created a new audience – no longer passive but
active creators, collaborators, distributors and even financiers of film.
Disney
movies anywhere
·
Disney
have launched a digital movie locker – which allows users to store and stream
digital versions of films.
·
Allows
users to buy a Disney, Marvel or Pixar film a single time to access on
smartphone, tablet, computer or internet TV.
·
Codes
unlock digital copies + extra bonus features.
·
Keychest
is giving Ultraviolet a run for its money by offering extras.
·
Currently
only available on Apple TV, iPhone and iPad.
·
Customers
need an iTunes account to access it.
·
Disney
didn’t sign up for Ultraviolet and seemed behind but now they have caught up.
End of
film
·
Paramount
pictures has become the first major studio to stop releasing movies on film.
·
‘The
Wolf of Wall Street’ is the first major studio film that was released all
digitally (there were no film copies).
·
This
is likely to encourage other studios to do the same.
·
In
2011, Disney issued a warning to theatre operators that it would stop distributing
films within a year or two.
·
Theatres
are installing satellite systems to digitally beam films into cinemas.
·
Digital
technology allows cinemas to screen higher priced 3D films.
·
92%
of cinemas in America have already converted to digital.
How digital
cinema works
·
Digital
production – quality is better than film, easier and cheaper.
·
Main
obstacle is nostalgia for film + familiarity.
·
Digital
means less work for distribution companies so their workforce would get
smaller.
·
Piracy
is easier with digital films.
·
Money
is an obstacle - $150,000 to convert a theatre to digital – which will put many
smaller cinemas out of business.
·
Production
+ distribution companies save millions in switching to digital.
·
Audiences
prefer the look of digital.
·
Convergence
of home entertainment technology and professional theatre technology means
audiences can have the cinema experience at home.
·
Digital
provides opportunities to improve surround sound, varied programing and
interactive cinema.
